Kategoria: Management
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80% CEO nie ufa CMO
Według badań McKinsey & Company blisko 20% budżetów marketingowych, czyli około 200 mld $ jest źle wykorzystywanych.
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What do CEOs hate about marketing departments?
Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.
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Math Man vs. Mad Man
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
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Customer Experience is not what you think
Customer Experience for marketers has become a hot topic. What is and what is not CX?
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The syndrome of “Engineer Mamon” in marketing
Why shouldn’t a marketer ask for an opinion?
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80% of CEOs do not trust their CMO
I humbly submit that it’s time to change that.
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Should modern marketer be able to program
The truth is that most marketers specialize in solving problems like „Does this color fit with the overall scheme?” This approach is good and very bad at the same time It’s good, because a „gut feeling” is essential in marketing.
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Watch your words, Marketer
Master level of marketing is open for everyone, just watch your words.
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When ad agency has worn down?
How to recognize the moment when it is time to start looking for a new agency?