Skip to content

  • Management
  • Technology
  • Services
  • About me
  • Polski
80% CEO nie ufa CMO

80% CEO nie ufa CMO

November 21 · No Comments on 80% CEO nie ufa CMO

  Według badań McKinsey & Company blisko 20% budżetów marketingowych, czyli około 200 mld $ jest źle wykorzystywanych. 

Continue reading 80% CEO nie ufa CMO

What do CEOs hate about marketing departments?

What do CEOs hate about marketing departments?

November 14 · No Comments on What do CEOs hate about marketing departments?

Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.  

Continue reading What do CEOs hate about marketing departments?

Math Man vs. Mad Man

Math Man vs. Mad Man

November 12 · No Comments on Math Man vs. Mad Man

In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.

Continue reading Math Man vs. Mad Man

Customer Experience is not what you think

Customer Experience is not what you think

April 12 · No Comments on Customer Experience is not what you think

Customer Experience for marketers has become a hot topic. What is and what is not CX?

Continue reading Customer Experience is not what you think

The syndrome of “Engineer Mamon” in marketing

The syndrome of “Engineer Mamon” in marketing

November 12 · No Comments on The syndrome of “Engineer Mamon” in marketing

Why shouldn’t a marketer ask for an opinion?

Continue reading The syndrome of “Engineer Mamon” in marketing

80% of CEOs do not trust their CMO

80% of CEOs do not trust their CMO

November 12 · No Comments on 80% of CEOs do not trust their CMO

I humbly submit that it’s time to change that.

Continue reading 80% of CEOs do not trust their CMO

Should modern marketer be able to program

Should modern marketer be able to program

November 12 · No Comments on Should modern marketer be able to program

The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …

Continue reading Should modern marketer be able to program

Watch your words, Marketer

Watch your words, Marketer

March 28 · No Comments on Watch your words, Marketer

Master level of marketing is open for everyone, just watch your words.

Continue reading Watch your words, Marketer

When ad agency has worn down?

When ad agency has worn down?

March 27 · No Comments on When ad agency has worn down?

How to recognize the moment when it is time to start looking for a new agency?

Continue reading When ad agency has worn down?

Copyright © 2021 Zarządzanie Działem Marketingu. Powered by WordPress and Saga.