Według badań McKinsey & Company blisko 20% budżetów marketingowych, czyli około 200 mld $ jest źle wykorzystywanych.
Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Customer Experience for marketers has become a hot topic. What is and what is not CX?
Why shouldn’t a marketer ask for an opinion?
I humbly submit that it’s time to change that.
The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …
Master level of marketing is open for everyone, just watch your words.
How to recognize the moment when it is time to start looking for a new agency?