How technology has changed B2B marketing
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) marketing.
Math Man vs. Mad Man
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Building a brand without marketing technology?
It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?
What’s happened on MarTech conference in 2015
Here’s what you need to remember from this year’s European edition of the Martech conference.
I don’t look my age – but could I also fool the machine?
I don’t look my age – the vast majority of people are wrong when they try to estimate it. So I decided to check out how good machines would be at it.
Predictive Intelligence in Marketing
Predictive analytics in marketing might be compared to process of distinguishing pears from an apples, when making apple juice.