Predictive Intelligence in Marketing

Predictive analytics in marketing might be compared to process of distinguishing pears from an apples, when making apple juice.

While „predictive lead scoring” helps to distinguish apples from other fruits, „predictive intelligence” helps understand which particular apple will end up as an apple juice.

From marketers point of view the difference is huge, as predictive intelligence allows to track buyer journey and use this knowledge to increase ROMI.

More you can read in „Predictive Intelligence in Marketing” article.