MarTech – Golczyk.com

How technology has changed B2B marketing

B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) marketing.

In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.

It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?

Here’s what you need to remember from this year’s European edition of the Martech conference.

I don’t look my age – the vast majority of people are wrong when they try to estimate it. So I decided to check out how good machines would be at it.

Predictive analytics in marketing might be compared to process of distinguishing pears from an apples, when making apple juice.