How technology has changed B2B marketing
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …
Math Man vs. Mad Man
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Building a brand without marketing technology?
It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?
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What’s happened on MarTech conference in 2015
Here’s what you need to remember from this year’s European edition of the Martech conference.
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I don’t look my age – but could I also fool the machine?
I don’t look my age – the vast majority of people are wrong when they try to estimate it. So …
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Predictive Intelligence in Marketing
Predictive analytics in marketing might be compared to process of distinguishing pears from an apples, when making apple juice.