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How technology has changed B2B marketing

How technology has changed B2B marketing

November 12 · No Comments on How technology has changed B2B marketing

B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …

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Math Man vs. Mad Man

Math Man vs. Mad Man

November 12 · No Comments on Math Man vs. Mad Man

In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.

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Building a brand without marketing technology?

Building a brand without marketing technology?

February 12 · No Comments on Building a brand without marketing technology?

It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?

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What's happened on MarTech conference in 2015

What’s happened on MarTech conference in 2015

November 12 · No Comments on What’s happened on MarTech conference in 2015

Here’s what you need to remember from this year’s European edition of the Martech conference.

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I don’t look my age – but could I also fool the machine?

I don’t look my age – but could I also fool the machine?

November 11 · No Comments on I don’t look my age – but could I also fool the machine?

I don’t look my age – the vast majority of people are wrong when they try to estimate it. So …

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Predictive Intelligence in Marketing

Predictive Intelligence in Marketing

March 21 · No Comments on Predictive Intelligence in Marketing

Predictive analytics in marketing might be compared to process of distinguishing pears from an apples, when making apple juice.

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