Corporate world v/s independent entrepreneur
I am pleased to have been invited by Piotr to write a guest blog post. Today, I will focus on …
Continue reading Corporate world v/s independent entrepreneur
I am pleased to have been invited by Piotr to write a guest blog post. Today, I will focus on …
Continue reading Corporate world v/s independent entrepreneur
Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.
Continue reading What do CEOs hate about marketing departments?
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Customer Experience for marketers has become a hot topic. What is and what is not CX?
It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?
Continue reading Building a brand without marketing technology?
Why shouldn’t a marketer ask for an opinion?
Continue reading The syndrome of “Engineer Mamon” in marketing
I humbly submit that it’s time to change that.
The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …
Here’s what you need to remember from this year’s European edition of the Martech conference.
Continue reading What’s happened on MarTech conference in 2015