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Corporate world v/s independent entrepreneur

Corporate world v/s independent entrepreneur

April 20 · No Comments on Corporate world v/s independent entrepreneur

I am pleased to have been invited by Piotr to write a guest blog post. Today, I will focus on …

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What do CEOs hate about marketing departments?

What do CEOs hate about marketing departments?

November 14 · No Comments on What do CEOs hate about marketing departments?

Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.  

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How technology has changed B2B marketing

How technology has changed B2B marketing

November 12 · No Comments on How technology has changed B2B marketing

B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …

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Math Man vs. Mad Man

Math Man vs. Mad Man

November 12 · No Comments on Math Man vs. Mad Man

In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.

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Customer Experience is not what you think

Customer Experience is not what you think

April 12 · No Comments on Customer Experience is not what you think

Customer Experience for marketers has become a hot topic. What is and what is not CX?

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Building a brand without marketing technology?

Building a brand without marketing technology?

February 12 · No Comments on Building a brand without marketing technology?

It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?

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The syndrome of “Engineer Mamon” in marketing

The syndrome of “Engineer Mamon” in marketing

November 12 · No Comments on The syndrome of “Engineer Mamon” in marketing

Why shouldn’t a marketer ask for an opinion?

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80% of CEOs do not trust their CMO

80% of CEOs do not trust their CMO

November 12 · No Comments on 80% of CEOs do not trust their CMO

I humbly submit that it’s time to change that.

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Should modern marketer be able to program

Should modern marketer be able to program

November 12 · No Comments on Should modern marketer be able to program

The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …

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What's happened on MarTech conference in 2015

What’s happened on MarTech conference in 2015

November 12 · No Comments on What’s happened on MarTech conference in 2015

Here’s what you need to remember from this year’s European edition of the Martech conference.

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