What do CEOs hate about marketing departments?
Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.
Continue reading What do CEOs hate about marketing departments?
How technology has changed B2B marketing
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …
Math Man vs. Mad Man
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Customer Experience is not what you think
Customer Experience for marketers has become a hot topic. What is and what is not CX?
Building a brand without marketing technology?
It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?
Continue reading Building a brand without marketing technology?
The syndrome of “Engineer Mamon” in marketing
Why shouldn’t a marketer ask for an opinion?
Continue reading The syndrome of “Engineer Mamon” in marketing
80% of CEOs do not trust their CMO
I humbly submit that it’s time to change that.
Should modern marketer be able to program
The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …
What’s happened on MarTech conference in 2015
Here’s what you need to remember from this year’s European edition of the Martech conference.
Continue reading What’s happened on MarTech conference in 2015
I don’t look my age – but could I also fool the machine?
I don’t look my age – the vast majority of people are wrong when they try to estimate it. So …
Continue reading I don’t look my age – but could I also fool the machine?