Marketing departments conduct endless discussions about colors, shapes and visual consistency with no relevance to business results.
B2B (Business to Business) marketing has undergone a greater metamorphosis in the last few years than B2C (Business to Customer) …
In marketing research, better results were often obtained in the past from behavior contrary to the findings of analytics.
Customer Experience for marketers has become a hot topic. What is and what is not CX?
It’s common to hear the phrase “Marketing has not changed – only the tools are different.” Are you sure?
Why shouldn’t a marketer ask for an opinion?
I humbly submit that it’s time to change that.
The truth is that most marketers specialize in solving problems like “Does this color fit with the overall scheme?” This …
Here’s what you need to remember from this year’s European edition of the Martech conference.
I don’t look my age – the vast majority of people are wrong when they try to estimate it. So …